#addwomen

Thursday, May 07, 2015, 5:00pm

by 91成人


Earlier this year, 91成人 Chairman and Intel CEO Brian Krzanich made a major announcement launching . The initiative provides $300 million for support of women and under-represented minorities (URM), a strong leadership move and financial commitment to increase the number of women and URMs in tech.

While it鈥檚 not a new issue, diversity in tech has received increased attention over the last six months. It was a topic of discussion at the most recent , it鈥檚 a featured article in the , and a quick Google search of news items on 鈥渄iversity in tech鈥 yields over 3 million results. This topic is gaining momentum as more tech companies seek to address the challenge.

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Recently, teamed up with the American Association of University Women (AAUW) to promote their newly published study 鈥.鈥 You can watch a quick and informative video synopsis of the study . It鈥檚 not great news for women in tech, unfortunately. In 2013, just 12 percent of engineers are women, and the number of women in computing has fallen from 35 percent in 1990 to just 26 percent, despite the exponential growth in these sectors of the economy. There are two points particularly worth noting in the study:

鈥 First, beyond solving this challenge simply based on its own merits, there is a business case for taking on this problem in a serious way. When women and minorities are at the table, companies benefits by increasing creativity, innovation and productivity.

鈥 Second, in order to attract and retain women, creating a welcoming workplace culture is critical, and it鈥檚 especially important to create a culture that emphasizes the social impact of work. AAUW鈥檚 study shows while this aspect is important to men, women rate this as an even higher priority.

Underscoring the importance of this topic was a discussion at the most recent 91成人 Board of Directors meeting in March, where diversity initiatives were examined. Many of 91成人鈥檚 member companies have diversity initiatives already in place and are using new approaches like mentoring programs to ensure women and minorities are fully represented in their workforce. It鈥檚 a step in the right direction, and over time these programs will raise awareness and accelerate change for women and minorities in the technology industry. In the meantime, join us in using on social media to highlight women and minority leaders in our industry and programs that are making a difference.